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If you're looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...

Not many people know this, but there’s an easy way to predict how successful your ad will be. I call it the “double take test” . Pretend...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

Look at this meme: Why are you gay? I remember when it first went viral over 10 years ago. It’s STILL going viral. You know why? Because...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or power drill and before...

Imagine a world where cloning your best clients is possible.  It would be amazing, and the best part is that it’s happening everywhere...

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Hi,   It's Thapelo.   Yes, I just used the line from the Dire Straits as a subject line.   I know, my creativity knows no bounds....

I was talking to a client yesterday about how to improve ad performance.   Let me give you one of the easiest ways to beat any ad....

Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable....

You should really stop hard closing.   I started in sales about many years ago. Tried everything.    Phone sales.. Person to person. Cold...

Here's one of the biggest dangers you can run into when you run a business:   FOMO. Fear Of Missing Out. Can absolutely wreck you.   So...

Hi,   It's Thapelo.   You need to start doing less.   You'll get way more done.   Allow me to explain.   Running a business is...

Hi,   It's Thapelo.   Super quick way to improve any ad, website, email, sales pitch, and anything else you can think of.   Was talking...

Hi,   It's Thapelo.   If you have staff or you're thinking about getting staff... you should know about this. We're supposed to judge...

"We sell... or else."   David Ogilvy said that. He built the biggest ad agency on the planet.   Man had a philosophy about ads....