Not many people know this, but there’s an easy way to predict how successful your ad will be. I call it the “double take test” . Pretend...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Look at this meme: Why are you gay? I remember when it first went viral over 10 years ago. It’s STILL going viral. You know why? Because...

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

I was talking to a client yesterday about how to improve ad performance.   Let me give you one of the easiest ways to beat any ad....