Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Imagine a world where cloning your best clients is possible.  It would be amazing, and the best part is that it’s happening everywhere...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Hi,   It's Thapelo.   Yes, I just used the line from the Dire Straits as a subject line.   I know, my creativity knows no bounds....

I was talking to a client yesterday about how to improve ad performance.   Let me give you one of the easiest ways to beat any ad....

Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable....

You should really stop hard closing.   I started in sales about many years ago. Tried everything.    Phone sales.. Person to person. Cold...

Hi,   It's Thapelo.   You need to start doing less.   You'll get way more done.   Allow me to explain.   Running a business is...

Hi,   It's Thapelo.   Super quick way to improve any ad, website, email, sales pitch, and anything else you can think of.   Was talking...

"We sell... or else."   David Ogilvy said that. He built the biggest ad agency on the planet.   Man had a philosophy about ads....

I've been selling and marketing things for many years.   You know what works every single time?   Every. Single. Time.   Simplifying.   ...

I see many people saying one variation of "xyz marketing channel doesn't work".   Can literally be any channel for any industry.   Google...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

Was talking to a client yesterday. We were talking about how to improve ad performance. Let me give you one of the easiest ways to beat...

Let’s say you ran a pizza place, you have plenty of competition so what do you say to stand out? Most people fall for this trap: “Our...